OVERVIEW
為 SUPER JUNIOR 20週年活動以及演唱會《SUPER SHOW 10》製作社群與數位廣告宣傳素材。使用既有 MV 片段進行再編輯，製作多支短版宣傳影片。
Developed digital campaign assets and social media content for SUPER JUNIOR's 20th Anniversary campaign and SUPER SHOW 10. Building upon the album's visual identity, footage from the title track music video were repurposed into a series of short-form promotional videos, increasing campaign visibility and audience engagement across digital platforms.
OBJECTIVE
此企劃作為應援的一部分，目標是讓鄰近場館的周邊能處處展現 SUPER JUNIOR 的視覺呈現，營造演唱會即將到來的強烈期待感。
As part of a fan-organized event, the objective was to bring SUPER JUNIOR's visual identity into the urban landscape surrounding the concert venue, building anticipation and excitement ahead of the concert.
APPROACH
透過一句具高度辨識度的核心標語作為企劃主軸，並將其部署於演唱會場館附近的百貨之中，強化活動曝光與記憶點。本次企劃以「Express Mode」作為應援主題，不僅呼應主打歌概念，也象徵 SUPER JUNIOR 此次回歸所展現的強勁能量。希望藉由一致的視覺語言，讓整座城市共同進入「SUPER SHOW 10」的節奏之中，營造演唱會到來前的期待感與沉浸式體驗。
To strengthen visibility and audience recognition, the campaign was built around a single, highly recognizable message that could be deployed throughout the venue and its surrounding areas.
“Express Mode” was developed as the central campaign concept, drawing inspiration from the title track and the energy of SUPER JUNIOR's comeback. By extending the theme across multiple touchpoints, the campaign established a cohesive visual identity while inviting audiences to enter SUPER SHOW 10 in “Express Mode,” building excitement and anticipation ahead of the event.
STEPS
- 建立影片資訊層級
- 設計動態字卡與視覺轉場
- 運用既有 MV 重新編排內容
- 製作符合不同平台需求的宣傳素材
- Structured content and messaging to communicate key campaign information within a short runtime.
- Enhanced MV footage with motion graphics, dynamic typography, and visual transitions.
